Karachi, Pakistan/
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Marketing & Growth

I run SEO, PPC and paid social programmes for enterprise clients and present the results to their leadership.

What it covers
01SEO programmes

Search programmes for enterprise accounts, planned around what the client's leadership wants to see move.

02PPC and paid social

Google Ads, Meta ads and social outreach, run since 2020 for clients in North America and beyond.

03Proposals and campaign strategy

Data-backed proposals that turn a client's goals into measurable plans.

04Social media for eight brands

Management, content, copywriting and post design for boutiques, a salon, a beauty studio, a writing institute, an agency and a consultancy in Pakistan. The work is on the Pakistan page.

05Analytics and reporting

Google Analytics 4 certified, with results presented to the client's leadership.

(Marketing & Growth)

Marketing that reports to leadership

Every programme I run ends in a number the client's leadership can read.

I started with PPC and social outreach for North American clients in 2020, then moved to directing SEO, PPC and paid social for enterprise accounts.

The investment platform began as a marketing conversation. It became branding, web development, systems design and, in the end, a full platform.

(Questions)

Marketing & Growth, answered.

SEO, PPC and Google Ads, Meta ads and social outreach.

To the client's leadership, with a plan that was measurable from the proposal onward.

Yes, in Google Analytics 4.

Since 2020, starting with PPC and social outreach for North American clients and moving on to enterprise programmes.

Yes. I manage social media, plan and write content and design posts for eight brands, listed with their work on the Pakistan page.

Yes. Channel-expansion opportunities I found raised client retention, and I closed the resulting contracts myself.

Related work
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Product & Delivery