Investment Platform
- Client
- Private investment firm, US
- Role
- Account lead and product owner
- Type
- Platform build
- Status
- Active, with renewals
( Overview )
A US firm that invests in crypto for its customers came to Logicose by referral and ended up running its whole business on a platform I scoped, sold and directed.
The firm takes fiat money from customers and opens accounts with different types and returns. It shares the profits back in fiat and charges a monthly management fee.
I first knew them through a friend of theirs, for whom I had built a website and run digital marketing. Their first call was about marketing. It moved to branding, then web development, then systems design, and ended as one platform for their customers, their staff and their bookkeeping.
- Discovery
- Scoping
- MEDDIC qualification
- Challenger selling
- Product ownership
- UI and UX direction
- Feature definition
- Data migration
( The problem )
Their data was scattered, and nothing joined the customer to the books.
Records lived in spreadsheets, notes and manual journal entries on paper. Client updates and bookkeeping ran on manual emails. They struggled to serve the customers they already had, and growing past them looked a long way off.
( The sale )
The buying group widened as the idea grew, and I led it somewhere bigger than a website.
I first spoke with their marketing lead. The CEO, the COO and other stakeholders joined later, and the COO became the champion. I qualified the deal with MEDDIC as the circle grew.
They wanted a website and planned to keep the sheet-style database and the manual email routine. I challenged that. I showed them that migrating and automating the whole operation would serve their clients better and give them room to grow. That became the platform they run on today.
Before
- Spreadsheets
- Paper journals
- Manual emails
- Scattered notes
The platform
- One migrated database
- Accounts and returns
- Bookkeeping and P&L
- Automated reports
Who uses it
- Customer web app
- Customer mobile app
- Staff web and mobile apps
- Management dashboard
(opens full size in a new tab)Login: secure access to your portfolio.
(opens full size in a new tab)Home: overall, available, invested and profit earned, with monthly earnings. Sample data.
(opens full size in a new tab)Referrals: invite friends and earn bonuses. Sample data.
(opens full size in a new tab)
(opens full size in a new tab)Customer apps
A web app and a mobile app where clients see their accounts and returns.
Staff apps
Web and mobile apps so the team runs daily operations on the same platform.
Management dashboard
An analytics dashboard that supports business decisions.
Reports and exports
Automated report generation, P&L history exports, summaries and revenue tracking.
Bookkeeping built in
The firm's P&L statistics and bookkeeping live in the software.
Data migration
Every record moved from sheets, notes and paper journals into one system.
How it came together
Seven months to the first release, five more to version 2.0, twelve in total.
- 01 / Discovery
Marketing first
The first conversations were about marketing and moved through branding to web development.
- 02 / Scoping
Challenge the plan
The COO championed the idea. I challenged the website-and-sheets plan and scoped a full platform.
- 03 / MVP, 7 months
Design and build
Product limits, UI and UX direction, feature creation and the migration of their data.
- 04 / Launch
Clients rushed in
Customers were keen to try the apps as soon as they went live.
- 05 / Version 2.0, 5 months
More features
A second release took the total to twelve months.
( The hardest part )
The hardest part was the data.
Compiling and migrating the firm's records took the most time and effort of anything in the project. I did it by hand.
( By the numbers )
- $178K
Platform total, plus recurring maintenance
- 12 months
Seven for the MVP, five for version 2.0
- $70K
Put back in by one client after seeing the app
At launch their clients rushed to try the apps, and the firm saw a spike in engagement, downloads and investments. One client had pulled funds a month earlier and put $70K back in after seeing the app. The platform is still active, with renewals and new features.