The Social Mixer
- Market
- Karachi, Pakistan
- Role
- Co-founder, product owner
- Type
- Events platform
- Status
- Live. Apps and staff CRM in development
( Overview )
People in Karachi who want plans but not the awkwardness of finding them come to The Social Mixer, pick an activity and show up alone.
The Social Mixer runs weekly events around padel on Sundays, board games on Fridays or Saturdays and tape-ball cricket on select nights. The activity does the introducing, and a host makes sure nobody is left on their own.
The website is the front door: browse what is on this week, see how many spots are left and what they cost, and book online in a minute. I also planned and ran the brand's relaunch, a seven-day campaign that took Social Mixer from its first identity to a more mature, cohesive one and pointed the audience at the new site.
- Product ownership
- Rebrand strategy
- Launch campaign
- Social media
- Booking and admin
- Member and staff app design
- Staff CRM design
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(opens full size in a new tab)Home: your next event and ticket in one card.
(opens full size in a new tab)Events: filter by padel, board games or cricket.
(opens full size in a new tab)Tickets: a QR that opens offline.
(opens full size in a new tab)Community: a feed, people you met and groups.
(opens full size in a new tab)Scan: check people in at the door.
(opens full size in a new tab)Matchups: build and publish each round.
(opens full size in a new tab)Payments: review bank-transfer receipts.
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(opens full size in a new tab)This week's events
Each event shows its day, time, venue, spots left and price per spot, with a one-tap way to grab a spot.
Online booking
A booking takes about a minute, and the ticket lives on your phone.
A clear four-step story
Pick something, grab a spot, show up, mix. The page explains the whole idea before you scroll twice.
Formats that grow
Padel, board games and cricket now, with dinners, trivia, bowling and hikes announced as coming next.
Proof from the people who came
A gallery and guest quotes sit beside the events, so a first-timer can see who they would be meeting.
Accounts and help
Log in, an FAQ, and clear pages for cancellations and refunds, privacy and terms.
Day 1: it is changing
A short motion teaser that stays in the old identity, so the contrast lands later.
Day 2: we grew
Archive and community footage to give the rebrand its reason, not just a new look.
Day 3: one last look
A carousel that closes the old chapter on purpose and respects the equity it built.
Day 4: meet the new Social Mixer
The hero reveal, with the website, profile, bio, highlights and templates all switching at once.
Day 5: more than a logo
A system carousel: the mark, the palette, the graphic devices and a colour for each event format.
Days 6 and 7: built for the mix, now online
The identity working on real touchpoints, then the website as the place to find and book events.
Member app
Tickets that open offline, upcoming events, push reminders and a community feed for the people you met. Designed by me, shown above, in development.
Staff app
Scan a ticket and check people in at the door, even with weak signal, plus matchups and payment review by role. Designed by me, shown above, in development.
Staff CRM
One directory of everyone who has ever booked or attended, with segments for re-inviting people, replacing forms and spreadsheets. The dashboard is designed by me, shown above, in development.
A live brand and booking site with a clear promise, come alone and leave with plans, a seven-day rebrand launch and a member app, staff app and CRM now in development.
This is one of my own products, built and run in Pakistan. My international work at Logicose is on the International page →