Muzains
- Market
- Pakistan
- Role
- Product owner, web design, social media
- Type
- Fashion e-commerce
- Status
- Live, redesign in progress
( Overview )
Muzains is a South Asian contemporary fashion label. Its current store is live, and a new design is on its way.
The store sells men's and women's collections, led by a Core Collection with new colourways, and carries a first-order offer, a rewards programme and a wishlist.
The home page is built to carry a campaign: a full-bleed hero with two clear doors, Shop Men and Shop Women, and a curated essentials grid underneath.
- Product ownership
- Web design
- Social media marketing
- Store structure
- Campaign home page
(opens full size in a new tab)
(opens full size in a new tab)Two clear doors
Shop Men and Shop Women sit on the hero, so a visitor reaches the right collection in one tap.
A collection that moves
The Core Collection page announces new colourways, with a capsule and sale area for limited offers.
Rewards and first-order offer
Enclave Rewards and a first-order discount banner give new and returning customers a reason to buy.
Wishlist and cart
Shoppers save pieces to a wishlist and check out from a cart that follows them across the site.
Brand and content
About, press, lookbook and a blog sit alongside the shop, so the label can tell its own story.
A live store for a fashion label, with a new design on its way: the redesigned home page is shown above, and it goes live when it ships.
This is one of my own products, built and run in Pakistan. My international work at Logicose is on the International page →